PROLOGUE - Due to the owner / Grand High Poo Bah of Spikey Bits getting royally out of his pram as I didn't follow their Terms of Service, which include adding a link to their site (done) I hearby note that indeed, this article uses as it's basis an piece first posted on probably the worst 40k based 'news and rumours' site on the internet. Happy now Rob? It's a shame that instead of collaborating and celebrating different views you decided to go straight to the nuclear option, but that's your prerogative....
Earlier today, a site called 'Spikey Bits' (to which you can find a link above - it'll take you straight to the original article) posted an opinion piece on the frustration felt by one of its writers toward the release strategy being undertaken by Games Workshop in relation to the upcoming 8th edition of Warhammer 40k.
Now normally I'd just ignore it and move on - it's just Spikey Bits doing what it does best - making a lot of noise for not much output, but this... whine needed to be answered, rebutted even. SB get's a lot of traffic thanks to it's hyperbolic headlines and click bait links, so for something as negative as this to be published when there is a wide sense of excitement and enjoyment towards the new edition couldn't go unresolved.
I am not affiliated to nor do I work for, Games Workshop. I am a passionate fan of their products and enjoy painting and playing with their miniatures and games.
I will take each point raised (apparently these are the thoughts of, in Rob Baer’s words ‘Someone with multiple degrees pertaining to the subject’ - his words not mine…) and attempt to place a counter argument (my rebuttal is in italics throughout - emphasis in the Original post is the writers, not mine)
Can someone at Games Workshop please take an Organizational Change class? Please. You’ll thank me for this one, promise.
We’ve talked about change before and how people are naturally adverse to it.
(This is correct. On the whole, groups of people with interests are resistant to change)
However, there’s a number of key things that leaders can do to help pull off a change.
Could you imagine Apple holding a daily press conference to show us every new feature of it’s latest phone one by one? (This is a false equivalency. Apple are not in the industry of creating games systems. Now, if the writer had said, perhaps Electronic Arts, they would have had a better understanding of the issue).
Before we get into how organizational change can be improved, it’s important to understand the keys to success from previous releases. In this case, points was critical to Age of Sigmar gaining Traction. I’ve been reading some things about how AoS turned around because of the increased listening y’all have been doing. While this listening is great, don’t let your marketing team take all the credit.
Economy Points Stupid.
AoS turned around because you added points.
The feedback has been great, it’s the icing on the cake but without points that feedback would have been useless. (certainly, I will concede that it’s because they listened they knew to add points, but seriously, they should have known they needed points.)
(This is pure conjecture. There are no hard and fast figures to back this assertion up, that sales of AOS were slow prior to the Generals Handbook coming out. As anyone who works in marketing or even basic data research knows, assertions without data are just opinions and should not be used to provide support for an argument such as this)
Early WinsHowever, without points we’re still at a loss on how it all fits together. The points are the secret sauce; if you did good then letting us see them would have been an amazing early win. At the speed of the internet maybe you’ll release points before this article gets released. Before May 15 would have been great in my opinion.
(Ah, so now we get to the heart of the writers issue… they want to see points. they want to see how armies for tourna- SORRY, Matched Play will work. Now, all of the information given so far (up to last week’s reveal of how Power Levels and Point will work) has been to give a ‘flavour’ of the system - not to provide any level of detail on the system itself. This is akin to Electronic Arts providing gameplay videos of games not yet finished - it shows you whats coming in order to whet your palate, an amuse bouche maybe).